-
Abstract:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the
early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling
the "ifs" and "hows" of PLM investment. (...)
Excerpt related to
crm research for engineering:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics
the early days of customer ...
Published:
2005-11-25
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Abstract:
While Cincom's solutions, services, experience and results should resonate well with in the complex manufacturing segment,
it competes against a slew of companies with stronger brand names (not impeded by Cincom’s conservative tacit nature) and/or
financial resources. (...)
Excerpt related to
crm research for engineering:
While Cincom's solutions, services, experience and results should resonate well with in the complex manufacturing segment,
it competes against a s...
Published:
2002-11-27
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Abstract:
While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly
a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation
(SFA), marketing automation, and field service/call c (...)
Excerpt related to
crm research for engineering:
While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly
a part of the much bro...
Published:
2002-11-08
-
Abstract:
IFS arrived over five years ago on U.S. shores, with a Christmas-bag full of software components that run from the front-office
to back-office and back again. They’re here to play, to get recognized, and win some big Collaborative Commerce engagements.
We’ll see if they’ve got the stuff to do it. (...)
Excerpt related to
crm research for engineering:
IFS arrived over five years ago on US shores, with a Christmas-bag full of software components that run from the front-office
to back-office and...
Published:
2001-10-22
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Abstract:
Cincom’s latest CRM product release offers a compelling value proposition for many ‘to order’ manufacturing enterprises.
While it is a product that may raise the bar in its target markets, the competitive offering is not exactly a pushover. (...)
Excerpt related to
crm research for engineering:
Cincom’s latest CRM product release offers a compelling value proposition for many ‘to order’ manufacturing enterprises. While
it is a product tha...
Published:
2002-11-26
-
Abstract:
In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications
grew; namely, the customer. Ignore him at your peril. (...)
Excerpt related to
crm research for engineering:
In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications
grew; namely, the...
Published:
2002-06-22
-
Abstract:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the
early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling
the "ifs" and "hows" of PLM investment. (...)
Excerpt related to
crm research for engineering:
Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics
the early days of customer ...
Published:
2005-11-25
-
Abstract:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991, Deltek began to configure its software for larger customers. Since 2001, a key growth strategy for
Deltek has been providing additional front-office software (...)
Excerpt related to
crm research for engineering:
Deltek's founders have managed the company with great success by expanding client focus into the commercial sector during
the late 1980s. In 1991,...
Published:
2004-01-09
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Abstract:
By extending its traditional focus on project-based businesses into the closely related areas of PSA and CRM (i.e., the so-called
"Project-PLUS" marketing spin), Deltek remains well-entrenched in the territory that many companies aspire to control, but
have yet to penetrate. (...)
Excerpt related to
crm research for engineering:
By extending its traditional focus on project-based businesses into the closely related areas of PSA and CRM (ie, the so-called
"Project-PLUS" m...
Published:
2004-01-07
-
Abstract:
To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they
are measuring up to those values. Obtaining and taking action on customer feedback is what customer experience management
is all about. (...)
Excerpt related to
crm research for engineering:
To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they
are measuring up to t...
Published:
2007-02-28
-
Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
crm research for engineering:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
-
Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
crm research for engineering:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Published:
2003-07-03
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
crm research for engineering:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
-
Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
crm research for engineering:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Published:
2004-11-08
-
Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
crm research for engineering:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
crm research for engineering:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
-
Abstract:
Tier2/Tier 3 vendors are prepared to endure the onslaught of the likes of SAP, Oracle, and PeopleSoft, as well as of proverbial
mid-market leaders such as J.D. Edwards, Baan, Intentia, QAD, IFS and Epicor, and newly formed mid-market juggernauts like
Microsoft Great Plains, Best Software (formerly Sage S (...)
Excerpt related to
crm research for engineering:
Tier2/Tier 3 vendors are prepared to endure the onslaught of the likes of SAP, Oracle, and PeopleSoft, as well as of proverbial
mid-market leaders...
Published:
2002-04-22
-
Abstract:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Excerpt related to
crm research for engineering:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Published:
2004-10-22
-
Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
crm research for engineering:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
crm research for engineering:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09