At one time, CRM systems required a massive software investment that only the largest organizations could afford, with complex custom integrations and user interfaces that required weeks or months of training and dedicated in-house IT staff. But today, affordable, user-friendly CRM applications that are made specifically with small businesses in mind are easily available.
This is good news for small businesses, but it creates a new challenge: How do you select the best CRM application for your organization?
This white paper gives four key considerations for choosing a CRM solution, and outlines the main benefits of "going CRM" (and the features and capabilities that make them possible) based on a recent survey of more than 1,200 small business CRM users.
If your company has outgrown Excel, and using email to track your customers has become overwhelming, it's more than likely time to move to a CRM application. Read this white paper for tips on what to look for in a CRM application that will take your business to the next level.
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CRM, customer relationship management, Excel, customer relationship, customer experience, customer communication, customer service, sales pipeline, Insightly